To help independent Christian retailers in the coming year, NavPress is introducing the $5 Book Deal. Beginning in January and continuing every other month through December 2010, independent Christian stores can purchase that month’s preselected title for $2.75 and then sell it for $5. Every book in the program is a NavPress top seller by a well-known author.
The $5 Book Deal lineup includes The Pursuit of Holiness by Jerry Bridges (January), Living the Resurrection by Eugene H. Peterson (March), Becoming a Woman of Excellence by Cynthia Heald (May), Dark Blue by Melody Carlson (July), Calm My Anxious Heart by Linda Dillow (September), and Abba’s Child by Brennan Manning (December).
“The $5 price has been the magic number over the past year or two in retail,” explains Eric Helus, NavPress sales manager. “Our yearlong offering helps make a sampling of our best-selling titles available at a price point that will allow the reader who might not be familiar with or interested in buy and read these books. At the same time, retailers can cross promote the $5 books with the respective author’s other titles to increase sales.”